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Marketing

At Market Me Consulting, we specialize in delivering tailored marketing solutions designed to address the unique needs and objectives of our clients. Our team has created and implemented marketing strategies for some of the world’s largest brands including The Campbell Soup Company, Abercrombie & Fitch, Honest Tea, George Washington University, the American Red Cross, and multiple Washington D.C. government agencies. Our marketing efforts helped these brands achieve hundreds of millions in yearly sales revenue and reach and engage millions of supporters.

 

Planning

At the start of every new project, we take a proactive approach to strategic planning. We collaborate closely with clients to define project goals, scope, and objectives. Through meticulous planning, we establish a roadmap that outlines the project's phases, timelines, resource allocation, and milestones. This strategic groundwork ensures that every project is executed efficiently, on budget, and aligned with our client's vision.

Market Research

Our expert team understands that data-driven insights are critical for making informed decisions and achieving successful outcomes. We conduct a comprehensive analysis of our client’s data and previous campaigns to develop insights and build upon past successes. We complement this analysis by reviewing the competitive and industry landscape to better understand the environment in which you operate.  As appropriate, we layer on this analysis with primary research where we hear directly from your audience, using surveys, interviews, focus groups, to further determine their needs, motivations, and preferred communication channels. 

Campaign Planning

We’ll create a comprehensive launch strategy that will include the media plan, budget, targeting parameters, creative, AB testing, key performance indicators, and projections. Throughout the campaign, we will provide ongoing updates and optimize the campaign based on the data and results.

Advertising & Promotional Strategy

Our dedicated team combines creativity with data-driven strategies to create impactful advertising campaigns across various channels. From digital advertising like search engine marketing and social media campaigns to traditional advertising like print and out of home, we craft tailored solutions to suit your unique needs. We optimize campaigns for maximum reach, engagement, and return on investment. With a keen focus on audience targeting, compelling ad creatives, and continuous optimization, our goal is to help you achieve your marketing objectives, whether it's increasing brand awareness, driving website traffic, or boosting conversions.

Creative Development

Based on our advertising campaign strategy, we will develop all the creative assets needed to launch multi-channel advertising campaigns, including landing pages, social media, emails, digital ads and more. Each of the creative elements will be tailored to each audience and designed to drive the highest response.

Testing & Optimization

We will launch A/B tests in order to determine what ad is driving the highest performance and then optimize the campaign based on the highest performing ad.

Reporting & Analytics

At the start of the campaign, we will identify key performance indicators to measure success and report out on them throughout the campaign. At the end of each campaign, we will provide a comprehensive report that summarizes results and lessons learned.