Marketing Tips for Nonprofits

Top 3 Marketing Tips for Nonprofits in 2022

To have successful nonprofit marketing involves way more than having every pair of eyes on your campaigns or fundraising initiatives. It means grabbing people's attention. You want people who feel passionate and ready to take action for your cause - the kind that shares your vision, values, and beliefs. Refining your direction is better for your organization in the long run, rather than throwing information out to everyone and anyone, with the hope that your message resonates.

Each year brings new challenges and opportunities as nonprofit marketing evolves around recent fundraising trends. Fortunately, some of the best practices can amplify your marketing efforts and boost your chances of reaching your audience.

This article will dive into 3 nonprofit marketing tips to help you create your marketing plan. We will cover how to determine your audience, how to define your marketing goals and how to recognize what your key message is.

1. Determine Your Audience

Before starting your marketing plan for your cause, you first need to know who you are trying to involve and what you want from them. Here are a few key questions to ask yourself about your audience:

●      How old are they?

●      What news would they be interested in?

●      What social media platforms do they use?

●      What's the best way to contact them?

●      What issues are they most likely to be interested in?

●      Do you want them to donate, volunteer, or spread the word?

Once you know your audience and where they can be found, you can tailor your marketing plan to reach them and prompt them to take action. In addition, you may find it helpful to research organizations similar to yours to see how they market themselves to the same audience.

2. Define what your Marketing Goals are

Your nonprofit marketing plan is there to transform your organization's mission and objectives into strategic, actionable goals.

Here are some ideas you could use in your marketing strategy to advance your mission further:

1.     Publish content that educates your community on what you stand for.

2.     Use social media to create awareness about your organization and your message.

3.     Send out a weekly email newsletter sharing your content and volunteer needs.

4.     Host a quarterly event with educational resources and information on what happens next.

These nonprofit marketing strategies can overlap, like sharing your blog content on social media or releasing an event invite over email. These methods can and should be used in tandem, but we recommend introducing each marketing strategy slowly, so your team doesn't overwhelm itself.

3. Your Key Messages

Key messages are filled with the information you want your audiences to hear, remember, and share about your nonprofit organization. Crafting these before you employ your marketing is essential for a few reasons:

●      To keep your organization aligned - you can be confident that the same thing is being said and promoted no matter who's doing the marketing.

●      To simplify your marketing - You already know what you will say in your marketing messaging with these created ahead of time.

●      To help organize your content to different audiences - As a nonprofit organization, you're likely talking to donors, volunteers, constituents, and your community which is usually more personas than a typical for-profit business. Developing key messages for each audience keeps your marketing plan targeted to the right groups.

All key messages should have the same purpose and undertone but vary slightly depending on your audience. Together with your nonprofit organization's mission, vision, and goals, these messages will help effectively communicate and market your organization's needs and purpose.

Promote and Strengthen your Cause

Review our marketing tips and see what your existing marketing strategy has contributed to your overall fundraising strategy. If you can start by pinpointing areas you know work well and those you'd like to improve, you are already one step ahead of the game.

We can help you further your organization and offer support to get you where you want to be. We love helping nonprofit organizations navigate content marketing and creating awareness, by combining analytics with creativity to build strategies, campaigns, and programs that help our clients achieve their goals. In addition, we customize our solutions to meet our clients' unique needs and objectives. If you have a project that you would like to discuss or want to learn more about our services, please don’t hesitate to get in touch with us.