In the fast-paced world of business and branding, achieving media coverage can be the game-changer your brand needs. It's not just about making headlines; it's about building recognition, credibility, and trust. We recently had the privilege of attending a panel at DC Start Up Week, where a group of seasoned reporters shared valuable insights on how to get your brand noticed. While the context was centered around startups, these tips are incredibly versatile and can be applied to nonprofits, government agencies, or any brand looking to make a meaningful impact. Read more to learn the five key takeaways that will set you on the path to earning that media spotlight.