Amidst an election year, effective communication is crucial for nonprofits striving to connect with their supporters. As political advertisements dominate every available media platform, the challenge lies in cutting through the noise and ensuring your organization's voice resonates. This blog post explores the essential communication strategies that nonprofits can leverage during an election season.
In today's technology-driven landscape, public-sector entities, encompassing universities, nonprofits, and government agencies, are increasingly acknowledging the transformative potential of digital marketing. This dynamic approach proves invaluable for not only elevating awareness of their services but also for forging meaningful connections with constituents and catalyzing positive social change. This blog post delves into the ways public-sector organizations can harness digital marketing strategies to enhance transparency, heighten public awareness, and drive impactful social initiatives.
Do you find yourself working for a nonprofit, dreaming of marketing campaigns with caviar taste but handed a ramen noodle budget? Fear not; you're not alone. Many nonprofits face the challenge of delivering impactful marketing strategies on tight budgets. In this article, we'll explore savvy tips on how to stretch your nonprofit marketing budget, ensuring your cause gets the attention it deserves without breaking the bank.
In today's technology-driven landscape, public-sector entities, encompassing universities, nonprofits, and government agencies, are increasingly acknowledging the transformative potential of digital marketing. This dynamic approach proves invaluable for not only elevating awareness of their services but also for forging meaningful connections with constituents and catalyzing positive social change. This blog post delves into the ways public-sector organizations can harness digital marketing strategies to enhance transparency, heighten public awareness, and drive impactful social initiatives.
As the Giving Tuesday countdown begins, nonprofit organizations are gearing up to inspire generosity and make a positive impact. But what if your campaign isn't as prepared as you'd hoped? Don't fret! It's not too late to boost your fundraising efforts and make the most of this global day of giving.
In this blog post, we've gathered a collection of last-minute tips to help your nonprofit shine on Giving Tuesday. From crafting a compelling story to leveraging the power of social media, these strategies can help you connect with supporters and drive donations. Read on to discover how you can make the most of this day and continue to make a difference in the lives of those you serve.
In the fast-paced world of business and branding, achieving media coverage can be the game-changer your brand needs. It's not just about making headlines; it's about building recognition, credibility, and trust. We recently had the privilege of attending a panel at DC Start Up Week, where a group of seasoned reporters shared valuable insights on how to get your brand noticed. While the context was centered around startups, these tips are incredibly versatile and can be applied to nonprofits, government agencies, or any brand looking to make a meaningful impact. Read more to learn the five key takeaways that will set you on the path to earning that media spotlight.
Great storytelling is a gift. A gift that if used properly can propel your nonprofit to unimaginable heights. It simply takes imagination, creativity and vision to bring your thoughts into the senses of your audience. If you can get someone to feel something, to envision something, to connect with the story you are telling then you have already developed a relationship with that person in their mind, whether they realize it or not.
Trends come and go but your success doesn’t have to follow this pattern. Stay up to date on the newest trends that are ever changing. Never hold yourself down to your tried and true. You may be doing exactly that, holding yourself down. Digital marketing can open up so many avenues that you never thought would even be within your reach. Allow yourself to develop a diverse audience and engage a new set of minds. Grow beyond your comfort zone and start 2023 with bang.
It’s time to start planning your Year-End fundraising! Most nonprofits make 40% of their yearly revenue within the last 6 weeks of the year. Supporters are motivated by the holiday-giving spirit and take advantage of the opportunity to submit tax-deductible gifts. So it’s important to start thinking about how you can maximize your fundraisers and year-end giving opportunities.
Many nonprofits and businesses are suffering from the uncertainty of today’s economy. As a nonprofit, how can you maximize your fundraisers and giving in a hurting economy? We can look into your donor behaviors and brainstorm new strategies to engage your donors and invite new supporters into your cause, continuing to expand your nonprofit.
At first TikTok was flooded with teens creating dance videos and music-focused material, until companies realized the speed in which content could go viral and wanted a piece of the action. Companies and influencers of all types are now using TikTok to gain traction, advertise, disseminate information, and raise funds for their causes.
Content marketing is often associated with for-profit businesses, but non-profit and non-governmental organizations rely heavily on content marketing too. Although not selling anything, they have a mission for raising funds and need to be discoverable to support their organization’s goals.
To have successful nonprofit marketing involves way more than having every pair of eyes on your campaigns or fundraising initiatives. It means grabbing people's attention. You want people who feel passionate and ready to take action for your cause - the kind that shares your vision, values, and beliefs. Refining your direction is better for your organization in the long run, rather than throwing information out to everyone and anyone, with the hope that your message resonates.
This article will dive into 3 nonprofit marketing tips to help you create your marketing plan. We will cover how to determine your audience, how to define your marketing goals and how to recognize what your key message is.
Find out what the top digital marketing trends are that nonprofit organizations should be aware of, including a look at the future.
Email marketing can help to grow your non-profit organization & build long-term donor relationships. Read the complete guide to nonprofit email marketing.
While nonprofit branding can seem like a daunting challenge, it shouldn't be taken lightly. Follow these 4 important tips for branding your nonprofit.
Donor personas are semi-fictional portrayals of the people you expect to donate to your nonprofit. They allow you to personify your target market by creating a profile that includes a deeper level of demographic and psychographic details. Check out this article for tips on how to create a donor persona for your nonprofit!
Due to the continuing impact of the Covid-19 pandemic, many nonprofits have been forced to cancel their events. However, many organizations pivoted and turned their in-person events into virtual fundraisers. We’ve put together some examples of virtual fundraising events as well as some tips on how to get started. Use these tips and examples to inspire your own virtual event.
Nonprofits like all businesses need to market themselves to succeed. However, most nonprofits are faced with the challenge of limited financial and human capital resources. Yet, nonprofits still need to market so they recruit volunteers, raise donations, and garner support for their mission. Here are 5 ways to market your nonprofit for free.
The end of the year is a great time to help your nonprofit meet its financial goals. Nearly 1/3rd of total giving occurs in the month of December. Moreover, 12% of all giving occurs in the last 3 days of the year. This is why the end of the year is such a critical time for most nonprofits. Here are some year-end fundraising tips to assist you in a successful giving season.
