Marketing, Small Business, Nonprofit Nathan Groce Marketing, Small Business, Nonprofit Nathan Groce

Top Marketing Trends for 2023

Trends come and go but your success doesn’t have to follow this pattern. Stay up to date on the newest trends that are ever changing. Never hold yourself down to your tried and true. You may be doing exactly that, holding yourself down. Digital marketing can open up so many avenues that you never thought would even be within your reach. Allow yourself to develop a diverse audience and engage a new set of minds. Grow beyond your comfort zone and start 2023 with bang.

Read More
Nonprofit, Marketing, Fundraising Nathan Groce Nonprofit, Marketing, Fundraising Nathan Groce

Preparing your Nonprofit Year-End Giving Campaign

It’s time to start planning your Year-End fundraising! Most nonprofits make 40% of their yearly revenue within the last 6 weeks of the year. Supporters are motivated by the holiday-giving spirit and take advantage of the opportunity to submit tax-deductible gifts. So it’s important to start thinking about how you can maximize your fundraisers and year-end giving opportunities.

Read More
Fundraising, Nonprofit Nathan Groce Fundraising, Nonprofit Nathan Groce

Nonprofit Fundraising in Today's Economy

Many nonprofits and businesses are suffering from the uncertainty of today’s economy. As a nonprofit, how can you maximize your fundraisers and giving in a hurting economy? We can look into your donor behaviors and brainstorm new strategies to engage your donors and invite new supporters into your cause, continuing to expand your nonprofit.

Read More
Marketing, Nonprofit Tiffany Jensen Marketing, Nonprofit Tiffany Jensen

TikTok for Nonprofits

At first TikTok was flooded with teens creating dance videos and music-focused material, until companies realized the speed in which content could go viral and wanted a piece of the action. Companies and influencers of all types are now using TikTok to gain traction, advertise, disseminate information, and raise funds for their causes.

Read More
Marketing, Nonprofit Tiffany Jensen Marketing, Nonprofit Tiffany Jensen

Content Strategy for Nonprofits

Content marketing is often associated with for-profit businesses, but non-profit and non-governmental organizations rely heavily on content marketing too. Although not selling anything, they have a mission for raising funds and need to be discoverable to support their organization’s goals.

Read More
Nonprofit, Marketing Nathan Groce Nonprofit, Marketing Nathan Groce

Marketing Tips for Nonprofits

To have successful nonprofit marketing involves way more than having every pair of eyes on your campaigns or fundraising initiatives. It means grabbing people's attention. You want people who feel passionate and ready to take action for your cause - the kind that shares your vision, values, and beliefs. Refining your direction is better for your organization in the long run, rather than throwing information out to everyone and anyone, with the hope that your message resonates.

This article will dive into 3 nonprofit marketing tips to help you create your marketing plan. We will cover how to determine your audience, how to define your marketing goals and how to recognize what your key message is.

Read More
Nathan Groce Nathan Groce

How to Create Donor Personas for Better Marketing

Donor personas are semi-fictional portrayals of the people you expect to donate to your nonprofit. They allow you to personify your target market by creating a profile that includes a deeper level of demographic and psychographic details. Check out this article for tips on how to create a donor persona for your nonprofit!

Read More