In the fast-paced world of business and branding, achieving media coverage can be the game-changer your brand needs. It's not just about making headlines; it's about building recognition, credibility, and trust. We recently had the privilege of attending a panel at DC Start Up Week, where a group of seasoned reporters shared valuable insights on how to get your brand noticed. While the context was centered around startups, these tips are incredibly versatile and can be applied to nonprofits, government agencies, or any brand looking to make a meaningful impact. Read more to learn the five key takeaways that will set you on the path to earning that media spotlight.

Trends come and go but your success doesn’t have to follow this pattern. Stay up to date on the newest trends that are ever changing. Never hold yourself down to your tried and true. You may be doing exactly that, holding yourself down. Digital marketing can open up so many avenues that you never thought would even be within your reach. Allow yourself to develop a diverse audience and engage a new set of minds. Grow beyond your comfort zone and start 2023 with bang.

The last six weeks of the year can make or break your fundraising goals. With nearly half of annual giving happening during this window, your year-end campaign needs more than a few hopeful emails. This guide walks you through the essentials of planning a strategic, engaging, and donor-friendly year-end fundraising campaign that builds momentum, inspires giving, and strengthens supporter relationships.

Many nonprofits and businesses are suffering from the uncertainty of today’s economy. As a nonprofit, how can you maximize your fundraisers and giving in a hurting economy? We can look into your donor behaviors and brainstorm new strategies to engage your donors and invite new supporters into your cause, continuing to expand your nonprofit.

At first TikTok was flooded with teens creating dance videos and music-focused material, until companies realized the speed in which content could go viral and wanted a piece of the action. Companies and influencers of all types are now using TikTok to gain traction, advertise, disseminate information, and raise funds for their causes.

Content marketing is often associated with for-profit businesses, but non-profit and non-governmental organizations rely heavily on content marketing too. Although not selling anything, they have a mission for raising funds and need to be discoverable to support their organization’s goals.

To have successful nonprofit marketing involves way more than having every pair of eyes on your campaigns or fundraising initiatives. It means grabbing people's attention. You want people who feel passionate and ready to take action for your cause - the kind that shares your vision, values, and beliefs. Refining your direction is better for your organization in the long run, rather than throwing information out to everyone and anyone, with the hope that your message resonates.

This article will dive into 3 nonprofit marketing tips to help you create your marketing plan. We will cover how to determine your audience, how to define your marketing goals and how to recognize what your key message is.

Due to the continuing impact of the Covid-19 pandemic, many nonprofits have been forced to cancel their events. However, many organizations pivoted and turned their in-person events into virtual fundraisers. We’ve put together some examples of virtual fundraising events as well as some tips on how to get started. Use these tips and examples to inspire your own virtual event.

Nonprofits like all businesses need to market themselves to succeed. However, most nonprofits are faced with the challenge of limited financial and human capital resources. Yet, nonprofits still need to market so they recruit volunteers, raise donations, and garner support for their mission. Here are 5 ways to market your nonprofit for free.

The end of the year is a great time to help your nonprofit meet its financial goals. Nearly 1/3rd of total giving occurs in the month of December. Moreover, 12% of all giving occurs in the last 3 days of the year. This is why the end of the year is such a critical time for most nonprofits. Here are some year-end fundraising tips to assist you in a successful giving season.